Privacy Policy

This page explains what information we collect, how we use it, and how we protect it when you visit our website or submit information through our forms and advertising campaigns.

Effective date: April 17, 2026

Information We Collect

We collect information you choose to submit through Home Plan inquiries, service applications, consultation requests, and other contact forms on perchford.com.

  • Name, email address, phone number, city, ZIP code, and property address
  • Property and service details such as timing, service interest, current priorities, and notes about your home
  • Basic device and website usage information such as page visits, referring links, and analytics events

How We Use Your Information

We use your information to respond to inquiries, prepare proposals, schedule consultations, improve the website experience, and measure the performance of our marketing campaigns.

We may use submitted information to contact you by phone, text message, or email about your request, service fit, scheduling, or related services.

Advertising and Analytics

We use analytics and advertising tools to understand how visitors use the site and which campaigns generate inquiries. These tools may use cookies, pixels, tags, or similar technologies to measure visits, conversions, and audience behavior.

We use this information to improve our website, better understand demand, and make our advertising more relevant.

How We Share Information

We do not sell your personal information. We may share information with service providers who help us operate the website, manage lead intake, run analytics, process communications, or support customer relationship management.

We may also share information if required to comply with law, protect our rights, or investigate fraud or abuse.

Data Retention

We keep inquiry and lead information for as long as needed to respond to your request, manage customer relationships, maintain business records, and improve our services and marketing performance.

Your Choices

You can ask us to update or delete the contact information you previously submitted, subject to any legal or operational recordkeeping obligations. You can also opt out of marketing emails or text messages by following the unsubscribe instructions or contacting us directly.

Contact

If you have questions about this policy or want to request an update to your information, contact us at:

Email: [email protected]
Phone: (763) 230-0550